Research Paper: Omnichannel Assortment Planning
In today’s omnichannel environment consumers increasingly interact with assortments of the same firm across different touchpoints. To provide the seamless experience consumers are increasingly used to, companies have to engage in omnichannel assortment planning; coordinate all aspects of their assortment across different channels.
This paper outlines this process, using a combination of literature review and real-world examples, starting with the consumer perspective. How has the proliferation of information and sales channels shaped omnichannel customer journeys? And reversely, how is changing consumer behavior shaping the omnichannel evolution?
Download this research paper by Prof. Gurhan Kok (founder and CEO of invent.ai) to find out strategic, tactical, and operational challenges in omnichannel assortment and explore how academic research can contribute to the emerging practice of omnichannel assortment planning.
Are you interested in creating customer-centric assortments and maximizing profit through localized product selection and assigned shelf space? If so, make sure to check out our Assortment Optimization Solution.
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eBookGrocery Retail Playbook: How to Win in the Omni-Grocery World
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eBookFashion Retail Planning: Build Your 2022 Roadmap to Omni-Channel Excellence
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Research PaperResearch Paper: Variety and Inventory Trade-off in Retailing: An Empirical Study
Identifying the right level of variety and associated inventory has been an open question in both the retail industry and academia for a long time.
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Research PaperResearch Paper: Stockout Risk Estimation and Expediting for Repairable Spare Parts
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